![]() ![]() ![]() ![]() Meanwhile, based on make and model search, searches for the Niro were up 778 percent. Think back to Super Bowl LI in February 2017.īeyond New England’s whirlwind comeback to win after trailing Atlanta 28-3 in the third quarter, you might recall two of the advertisements that night that served as introductions for many to the Kia Niro model and Alfa Romeo brand.įurther, you may have been one of many fans who searched for these cars during the game after seeing these ads.Īccording to data around the 2017 Super Bowl from (appropriately enough) Boston-based CarGurus, searches went through the roof for Alfa Romeo and the Niro that February night in 2017.īased on model search data, searches for Alfa Romeo on climbed 808 percent the night of Super Bowl LI, the company said.
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